Optavia Rebrands to Trilivy: Same MLM, New Name (Again)

Anti-MLM
Written by Brittany Morgon

TL;DR: Optavia is now Trilivy. Same company, same predatory MLM selling model, same low-calorie meal-replacement products just with a shinier "metabolic health" wrapper. The rebrand comes as parent company Medifast bleeds revenue and coaches because GLP-1 drugs are eating their lunch. This new logo doesn't change the underlying nonsense.

Y’ALL. It happened again. Optavia changed its name. Again.

This time it's Trilivy (pronounced like "trilogy"). If you're getting déjà vu, it’s because this company swaps names more often than I forget where I put my keys. This whole rebranding situation isn't a glow-up. It's the same house with a fresh coat of paint, and the foundation is still cracking.

If you're a former Optavia user, a current "coach," or someone getting love-bombed in the DMs about this exciting new "metabolic health system" but your spidey senses are tingling—this one's for you.

Let’s talk about it.

Table of Contents

    Wait, What Even Is Optavia (Now Trilivy)?

    Quick primer if you're new here. Optavia, now Trilivy, is a multi-level marketing (MLM) company that sells a meal-replacement weight loss program. You buy pre-packaged "fuelings" (bars, shakes, soups) and follow a very low-calorie plan, all sold to you by an independent "coach."

    Optavia/Trilivy is the direct-selling brand you interact with. Medifast, Inc. (NYSE: MED) is the publicly traded parent company pulling the strings.

    I've talked about the deeper problems before. Optavia’s flagship program is a starvation diet dressed up as "healthy habits", and the "coaches" aren't credentialed health professionals—they're product consultants who passed an exam that merely qualifies them to sell Optavia products. Two issues this name change didn’t seem to touch.

    The Name-Change Timeline: A Company That Loves a Fresh Coat of Paint

    Here's the full rebranding résumé:

    Every single Medifast rebrand gets framed the exact same way: an "evolution," a bigger mission, a bold new chapter. In 2017, PR Newswire pitched the Optavia name change as "a significant accomplishment in our company's history" and the milestone of "impacting 1 million lives". In 2026, Medifast called the Trilivy launch "a new era" and "an evolutionary transformation".

    So What Actually Changed with the Trilivy Rebrand?

    According to Medifast, Trilivy is now "a comprehensive metabolic health system" rather than just a weight loss program. The name itself is a mashup: inspired by "trilogy" (three), plus "vita" and "via"—Latin-ish for "life" and "way."

    The system now has three phases—Reset, Refine, Renew—wrapped in branded science-y language like "Metabolic Synchronization" and "MetaVantage Technology". Sounds impressive, but here's the tell: the old Optavia 5&1 Plan—the same 800-to-1,000-calorie plan I've flagged as a starvation diet—is now just folded into the "Reset" phase. The Trilivy website still cites the exact same "Reset 5 & 1 Plan" in its clinical footnotes.

    So let me do the math for you. The products? Same. The pseudocoach-based selling model? Same. The multilevel marketing compensation structure? Same. The very-low-calorie plan? Same, just with a new name.

    Why Now? Follow the Money (and the Ozempic)

    Here's where it gets interesting, because rebrands like this don't happen in a vacuum. They happen when a company is in trouble.

    And Medifast is in trouble. GLP-1 weight loss drugs—Ozempic, Wegovy, Zepbound—have eaten the diet industry's lunch. The numbers are brutal:

    • Medifast revenue dropped 43.8% in 2024 to roughly $602.5 million—down from a peak of about $1.6 billion.

    • The stock trades at roughly 5% of its all-time high.

    • In Q1 2026, revenue fell another 34.3% to $76 million, and active earning coaches dropped 44.9%—from 25,400 down to just 14,000.

    When your core "diet" market is being replaced by a weekly injection and your coach army is walking out the door, what do you do? You rebrand toward "metabolic health"—a category vague and broad enough to include people on GLP-1s. 

    They’re in survival mode. This rebrand is about the company's health, not yours.

    The Part They Don't Tell You In The Zoom Meeting

    No rebrand addresses the actual problem: the MLM structure and what it pays the people at the bottom.

    Let's look at Optavia/Trilivy's own 2025 Income Disclosure Statement:

    • 23.28% of coaches earned literally nothing. Zero.

    • About 45% earned less than $250 for the entire year (combining the no-income, $0.01–$100, and $100.01–$250 brackets).

    • Only 1.37% earned more than $50,000, and a microscopic 0.15% earned over $200,000.

    These are their numbers, not mine. And here's the kicker Optavia buries in the fine print: those numbers "do not include expenses independent OPTAVIA Coaches may have incurred in building their businesses". 

    At minimum, those expenses include the $65 business kit, the $200 certification exam, and the roughly $450/month in product coaches are expected to keep buying. Do that math and most coaches are paying to work.

    This isn't specifically an Optavia problem—it's baked into the entire MLM model. Research shows these companies rely on distributors buying products themselves rather than genuine outside sales. It’s an unethical practice that thrives by preying on people, disproportionately women, who are financially desperate.

    Nevertheless, right on cue, coaches are already flooding social media with weirdly identical scripts about the "new era" even though they found out about Trilivy the same day we did.

    If this whole thing feels like a rerun, that's because it is. Not long ago, Beachbody rebranded to BODi. Same move, different diet MLM. Struggling company, declining revenue, a rebrand pitched as a bigger, more "holistic," more inclusive mission, all while the underlying model stayed exactly the same.

    A new name doesn't change the fundamental truth: the math works for the people at the top, not you.

    What Actual Metabolic Health Support Looks Like (Hint: Not This)

    I'm not just here to drag a rebrand. Let's talk about what real support actually looks like, because you deserve better than a box of sawdust flavored granola bars.

    Genuine, sustainable metabolic health is behavior-based, individualized, and doesn't require you to buy a monthly product shipment or recruit your book club. It works with your biology, not by white-knuckling an 800-calorie plan.

    It also comes from people who are actually qualified. Remember: Optavia/Trilivy's own certification is explicitly not an accredited "Health Coach" credential (do not come for me in the comments, the company says so on its own website.) A legit coach holds credentials from an accredited body (think NBHWC, NASM, PN, ACSM, NSCA) and/or a degree in health sciences and crucially: doesn't make a commission when you become a coach too.

    Here's the thing I'll keep saying until I'm blue in the face: health is a skillset, not a size. You don't need a starvation plan with a rebranded name. You need to learn how your habits, your brain, and your body actually work together so that the changes stick even when life gets messy.

    Bottom Line: A New Logo Doesn't Fix an Old Model

    Optavia rebranding to Trilivy is just the latest coat of paint on a company that's been changing names for over 40 years. And this rebrand isn't driven by some noble breakthrough in how they treat customers or coaches; it's driven by collapsing revenue and GLP-1 drugs eating their market.

    The receipts are right there: an income disclosure where nearly half of coaches make under $250 a year, and a "new" system that's the same products and the same comp plan with a thesaurus applied.

    You don't need a rebranded diet or a downline. You need sustainable, evidence-based support that respects your time, your money, and your body.

    If you're looking for the science-backed, bullshit-free version of this—let's talk about it.

    Frequently Asked Questions

    Why did Optavia change its name to Trilivy?

    Officially, Medifast says the Trilivy rebrand reflects an "evolution" from weight loss toward "metabolic health" (Medifast, 2026). Realistically, the rebrand lands during a steep revenue decline and heavy competition from GLP-1 weight loss drugs like Ozempic (Baltimore Business Journal, 2025). It's a repositioning strategy, not a change to the actual products or business model.

    Is Trilivy an MLM?

    Yes. Trilivy uses the same multi-level marketing model Optavia did, where independent "coaches" earn commissions on product sales and on recruiting new coaches into their downline (Umbrex, 2026). The name changed; the coach-based selling structure did not.

    How much do Optavia/Trilivy coaches actually make?

    Per the company's own 2025 Income Disclosure Statement, 23.28% of coaches earned no income, and roughly 45% earned under $250 for the entire year. Only about 1.37% earned more than $50,000 (Optavia, 2025). And those figures don't subtract expenses like the certification fee and required monthly product purchases—meaning most coaches lose money.

    Is the Trilivy diet different from the old Optavia plan?

    Not really. The old Optavia 5&1 Plan—an 800-to-1,000-calorie meal-replacement diet—is now called the "Reset" phase, but the Trilivy website still cites it as the "Reset 5 & 1 Plan" in its clinical footnotes (Trilivy, 2026). The pre-packaged products and starvation-diet approach are the same.

    Is Trilivy a good way to lose weight?

    For most people, a very-low-calorie meal-replacement plan isn't sustainable and often leads to weight regain, plus it doesn't teach lasting habits (Brittany Morgon, Optavia Diet Review). A more effective approach is behavior-based, individualized support from a credentialed professional who is not a part of an MLM company.

    Brittany Morgon

    Brittany Morgon is a board-certified health behavior coach, nutrition nerd, and anti-MLM advocate on a mission to help you ditch diet culture and trust your body again. She’s on a mission to make sustainable health simple, guilt-free, and doable without the scams, guilt, or cauliflower pizza crust she knows you don’t actually like.

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